COLLECTION CATALOGUES & TEXTS
Following the successful establishment of signature products of a House, the climbing demand leads to the production of new collections that vary by either due to the seasonality of certain raw materials or in our tastes throughout the year. Within the context of the setting of a House, the release of certain collections comprise of differentiations and techniques that produce something in a category that is distinct from what is available on the market from other producers, but also within the previous products of the House itself. Catalogues and texts can comprise of single sentence descriptions or longer formats for internal use to consolidate the motivations behind the creation of a new collection and its distinctive features, or as communications to present the way that innovative elements continue to evolve the creations of the House and the future of a particular product category.
Alicia’s written guides to collections examine the principle products in the context of the category, as well as the materials and transformations unique to that collection that defines its most iconic pieces and looks. This informs a study of the particular functional attributes of the products as a result of minute aesthetic details and the subsequent symbolic effects they take on due to their use in a specific fashion and setting. The developments of products within particular discourses such as couture, jewellery or champagnes and wines demonstrate their relevance in time to a House and its desired clientele. In particular, texts that articulate the narratives associated with a given collection in various settings assist the wider presentation and implementation of the collection across stores, communications, events and once in the hands of clients.
Contents
Executive Summary.
Form of Collection.
Materials and Market.
Technical Expertise & Style.
Narrative & Aesthetic.
Setting & Context.